1. SEO

SEO (or Search Engine Optimisation) helps people find you on Google and is the most important tool on your website. Without SEO, your website won’t rank and potential customers won’t see your site. In order to give your studio site the best chance against your competitors, staying on top of SEO is key. On-page SEO is important, but changing your website monthly to match the current ranking keywords is tough - instead, adding a weekly or even monthly blog can help you stay on top of ranking keywords as and when you need to. 

2. Call to Action

Sometimes your customer needs a little push in the right direction - “Click here!”, “book now!”, “find out more!”. A Call to Action (or CTA) is used to encourage your customer to take the next step. They act as directions or instructions for customers, creating a clear and easy route to your product or service. 

3. Contact Forms

One of the best marketing tools is direct email and SMS marketing. Having a database of potential customers and people who have visited your site gives you direct contact with them. Contact forms are short and simple for your customer - with most browsers auto-filling the information - providing you with an email and telephone number to directly market your art, services, and offers long after their initial visit to your site. 

4. Social Media Links

Social media is a great way for tattoo artists to show their work and social media is often the best place to do so. Those visitors on your site who aren’t ready to book an appointment or fill out a contact form, might click your social media links and begin following you there. The more a potential customer sees artwork they like, the more likely they will be to book with you when the time is right. 

5. Show Off Your Work! 

Make sure you include a gallery on your site! Potential customers want to see your work before they decide which artist they want to tattoo them for life. Keep your gallery updated as often as possible and display separate galleries for each artist in order to make it easier for your customers to decide who to choose. 

What is your favourite Tattoo Studio marketing tool? Let us know in the comments.