Tattoo Blogs
Discover how smart, lead-qualifying booking forms can help tattoo studios filter out time-wasters, attract high-quality clients, and streamline the journey from enquiry to appointment. Perfect for artists who want to save time and focus on serious, ready-to-book clients.
The way people search for information is evolving. While traditional Google searches remain vital, the rise of Artificial Intelligence (AI) tools like ChatGPT, Google's Gemini, and Microsoft's Copilot is ushering in a new era of "conversational search." Potential clients are no longer just typing keywords; they're asking questions like, "Who's the best colour-realism tattoo artist near me?" or "Suggest a highly-rated tattoo studio in London that does fine line work" and our clients' are at the forefront.
In tattooing, capturing the attention of potential clients is just the first step. The real magic happens when you convert that interest into a booked appointment. As the tattoo industry's leading digital marketing agency, Ink Marketing understands the nuances of this process intimately. That's why we're diving deep into a crucial debate for tattoo studios and artists: Meta Lead Forms versus dedicated Landing Pages – which strategy truly delivers superior lead conversion for appointment setting?
Preserve Your Value, Empower Your Clients
Video Ad Creatives vs Image Ad Creatives for Tattoo Studio Meta Ad Campaigns
Instagram Posting Advice for Tattoo Artists: Boost Your Client Base with Effective Strategies
As the tattoo industry continues to grow, it’s crucial to leverage advanced digital marketing strategies to stay ahead. One of the most effective methods is using Meta Ads to create Lookalike Audiences. This allows you to reach potential clients who share similar characteristics with your best existing customers. In this blog, we’ll walk you through creating a Lookalike Audience campaign, adhering to Meta Ads best practices to ensure optimal results.
Ink Marketing Welcomes World-Renowned Colour Realism Tattoo Artist Dean Gunther to Its Pro Team
While social media platforms like Instagram have become a prominent marketing tool, Google My Business (GMB) SEO offers a powerful, and arguably more sustainable, approach. Does it actually work? In short, yes. So, let's delve into the benefits of GMB SEO and how it can outshine Instagram for tattoo studios seeking longevity and lead generation.
We recently had the chance to visit the Hucknall studio of @ma9pie , a tattoo artist whose work has been captivating us for a lot of years. Ma9pie is a true artist by every definition of the word with an amazing back story. He doesn't just do amazing, large scale tattoos in record time, he's also a musician, creating his own music alongside these stunning pieces of art. But what grabbed our attention was his reputation for completing full back pieces and sleeves in just one day. That level of focus, artistic vision, and sheer physical stamina was something we wanted to experience in person. So, we dived on a train and spent a day with him at his studio and got to know the man behind the art. Check out the full interview below.